KTMN / FICTIONAL CASE-STUDY LIBRARY360° MARKETING / 12 SYSTEMS

Ideas made
visible.

Twelve realistic campaign concepts showing how Katman connects strategy, identity, content, media, digital experience and conversion.

12FICTIONAL PROJECTS
12FULL CAMPAIGN SYSTEMS
0FALSE CLIENT CLAIMS

[ SELECT A PROJECT ]

Click any card for the full case study.

UK_01UNITED KINGDOM

Lumen Cycle

A city launch built to move.

A fictional e-bike subscription brand needs to turn urban frustration into a simple monthly decision.

  • Brand system
  • Launch film
  • OOH campaign
  • Paid social
UK_02UNITED KINGDOM

Far North Coffee

From good beans to a daily ritual.

A fictional specialty roaster needs a distinctive subscription offer in a crowded direct-to-consumer market.

  • Positioning
  • Packaging
  • Photography
  • Pop-up kit
UK_03UNITED KINGDOM

Plotline Systems

Make complex software easy to buy.

A fictional property-operations platform needs a clearer route from technical interest to a qualified sales conversation.

  • Message architecture
  • Campaign system
  • Landing pages
  • Webinar
ME_04MONTENEGRO

Solace Harbour

A direct-booking brand with a view.

A fictional Adriatic aparthotel needs to sell calm, design and location without becoming another generic luxury property.

  • Brand identity
  • Photo direction
  • Travel campaign
  • Booking site
ME_05MONTENEGRO

Studio Kova

Turn a portfolio into a point of view.

A fictional architecture practice needs to attract higher-value cultural and hospitality commissions across the Balkans.

  • Positioning
  • Identity
  • Portfolio site
  • Project films
ME_06MONTENEGRO

Blue Meridian

Sell the feeling before the itinerary.

A fictional boutique sailing company needs to move beyond price-led charter listings and win direct premium bookings.

  • Offer design
  • Identity
  • Photography
  • Partner kit
GR_07GREECE

Akti Pantry

Greek provenance without the cliché.

A fictional modern pantry brand needs to feel credible at home and distinctive on international retail shelves.

  • Brand strategy
  • Packaging
  • Photography
  • Ecommerce
GR_08GREECE

Nera Skin

Make mineral science feel human.

A fictional Greek skincare line needs a launch system that balances clinical confidence with tactile island character.

  • Naming
  • Identity
  • Packaging
  • Launch content
GR_09GREECE

High Path

A mountain brand for all seasons.

A fictional guided-travel company needs to turn a little-known mountain region into a bookable premium experience.

  • Experience design
  • Brand system
  • Route films
  • SEO content
DK_10DENMARK

Current North

Turn energy data into action.

A fictional renewable-energy platform needs to win operational buyers who are tired of dashboards without decisions.

  • Category strategy
  • Product story
  • ABM campaign
  • Research report
PT_11PORTUGAL

Forma Rua

Craft made collectible.

A fictional contemporary ceramics studio needs to grow ecommerce without losing the scarcity and character of handmade work.

  • Brand identity
  • Collection system
  • Film
  • Ecommerce
EE_12ESTONIA

Sfera Pay

Privacy you can understand.

A fictional finance app needs to make strong privacy controls feel useful, transparent and effortless rather than technical.

  • Positioning
  • Product story
  • Launch film
  • Paid creative
/ CASE STUDY 01 / UNITED KINGDOM

LONDON / URBAN MOBILITY

Lumen Cycle

OWN THE SHORT TRIP.

A fictional e-bike subscription brand needs to turn urban frustration into a simple monthly decision.

01 / STRATEGIC MOVE

The position

Position the subscription as the fastest, clearest alternative for everyday journeys under five miles.

02 / CREATIVE SYSTEM

The expression

A high-contrast identity built around movement, time saved and the rhythm of the city.

03 / 360° ACTIVATION

The campaign

Outdoor near transport hubs, paid social, creator trials, launch film, referral email and a conversion-led website.

04 / CONVERSION JOURNEY

The path

Street or social impression → journey-cost comparison → plan selector → test-ride booking → referral loop.

05 / MEASUREMENT PLAN

What we would measure

Qualified test-ride bookings, plan-selector completion, cost per booked ride and referral activation.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Brand system
  • Launch film
  • OOH campaign
  • Paid social
  • Website
  • CRM
Build something like this ↗
/ CASE STUDY 02 / UNITED KINGDOM

MANCHESTER / DTC COFFEE

Far North Coffee

BETTER MORNINGS, ON REPEAT.

A fictional specialty roaster needs a distinctive subscription offer in a crowded direct-to-consumer market.

01 / STRATEGIC MOVE

The position

Build the proposition around an effortless ritual, not origin language that only coffee experts understand.

02 / CREATIVE SYSTEM

The expression

Warm product photography, a modular pack system and direct copy that makes choosing a roast feel easy.

03 / 360° ACTIVATION

The campaign

Packaging, sampling pop-ups, paid social, creator seeding, ecommerce bundles and replenishment email.

04 / CONVERSION JOURNEY

The path

Sample encounter → taste profile quiz → starter box → subscription → seasonal upgrade.

05 / MEASUREMENT PLAN

What we would measure

Quiz completion, starter-box conversion, subscription take-up and second-order rate.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Positioning
  • Packaging
  • Photography
  • Pop-up kit
  • Ecommerce
  • Lifecycle email
Build something like this ↗
/ CASE STUDY 03 / UNITED KINGDOM

BRISTOL / PROPTECH

Plotline Systems

EVERY BUILDING. ONE VIEW.

A fictional property-operations platform needs a clearer route from technical interest to a qualified sales conversation.

01 / STRATEGIC MOVE

The position

Turn a feature-heavy platform into three buyer outcomes: visibility, faster action and portfolio control.

02 / CREATIVE SYSTEM

The expression

A precise editorial system combining product UI, operational proof and role-specific messaging.

03 / 360° ACTIVATION

The campaign

Category content, LinkedIn demand generation, account-based landing pages, webinars, nurture and sales enablement.

04 / CONVERSION JOURNEY

The path

Insight ad → role-specific page → diagnostic tool → demo → stakeholder pack.

05 / MEASUREMENT PLAN

What we would measure

Qualified demo rate, target-account engagement, diagnostic completion and sales-accepted opportunities.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Message architecture
  • Campaign system
  • Landing pages
  • Webinar
  • Diagnostic tool
  • Sales deck
Build something like this ↗
/ CASE STUDY 04 / MONTENEGRO

TIVAT / HOSPITALITY

Solace Harbour

YOUR QUIET SIDE OF THE ADRIATIC.

A fictional Adriatic aparthotel needs to sell calm, design and location without becoming another generic luxury property.

01 / STRATEGIC MOVE

The position

Own a more intimate alternative to resort travel, built around space, local rhythm and direct access to the coast.

02 / CREATIVE SYSTEM

The expression

Cinematic coastal imagery, tactile print, restrained typography and a booking experience led by room mood.

03 / 360° ACTIVATION

The campaign

Brand identity, photography, travel media, paid search and social, creator stays, email and booking optimisation.

04 / CONVERSION JOURNEY

The path

Destination inspiration → room story → date check → direct-booking benefit → reservation.

05 / MEASUREMENT PLAN

What we would measure

Booking-engine starts, direct-booking share, cost per available enquiry and email-assisted bookings.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Brand identity
  • Photo direction
  • Travel campaign
  • Booking site
  • Social toolkit
  • Guest email
Build something like this ↗
/ CASE STUDY 05 / MONTENEGRO

PODGORICA / ARCHITECTURE

Studio Kova

BUILD LESS. MEAN MORE.

A fictional architecture practice needs to attract higher-value cultural and hospitality commissions across the Balkans.

01 / STRATEGIC MOVE

The position

Organise the studio around a clear philosophy, then use each project to prove how that philosophy works.

02 / CREATIVE SYSTEM

The expression

Monochrome case documentation, material close-ups, rigorous grids and a confident editorial voice.

03 / 360° ACTIVATION

The campaign

Identity refinement, portfolio website, project films, editorial outreach, LinkedIn thought leadership and pitch templates.

04 / CONVERSION JOURNEY

The path

Published project → philosophy page → relevant case → capability deck → consultation.

05 / MEASUREMENT PLAN

What we would measure

Qualified commission enquiries, capability-deck opens, priority-market visits and earned editorial placements.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Positioning
  • Identity
  • Portfolio site
  • Project films
  • PR kit
  • Pitch system
Build something like this ↗
/ CASE STUDY 06 / MONTENEGRO

BAY OF KOTOR / SAILING

Blue Meridian

THE BAY, AT YOUR PACE.

A fictional boutique sailing company needs to move beyond price-led charter listings and win direct premium bookings.

01 / STRATEGIC MOVE

The position

Package private sailing as a designed day of discovery, with clear occasions and no planning anxiety.

02 / CREATIVE SYSTEM

The expression

Editorial sea photography, route sketches, captain stories and a service language built around ease.

03 / 360° ACTIVATION

The campaign

Visual identity, experience packages, hotel partnerships, paid social, concierge materials, booking pages and post-trip referral.

04 / CONVERSION JOURNEY

The path

Hotel or social discovery → occasion package → route preview → availability request → concierge confirmation.

05 / MEASUREMENT PLAN

What we would measure

Direct enquiries, package mix, partner referrals, enquiry-to-booking rate and repeat introductions.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Offer design
  • Identity
  • Photography
  • Partner kit
  • Booking pages
  • Referral flow
Build something like this ↗
/ CASE STUDY 07 / GREECE

ATHENS / FOOD EXPORT

Akti Pantry

GREECE, BOTTLED WITH INTENT.

A fictional modern pantry brand needs to feel credible at home and distinctive on international retail shelves.

01 / STRATEGIC MOVE

The position

Translate producer relationships and regional flavour into a simple contemporary range architecture.

02 / CREATIVE SYSTEM

The expression

Bold shelf blocks, ingredient-led photography, bilingual storytelling and a reusable export-sales system.

03 / 360° ACTIVATION

The campaign

Brand and packaging, ecommerce, retailer sell-in, tasting events, creator recipes, paid social and trade content.

04 / CONVERSION JOURNEY

The path

Shelf or recipe discovery → provenance story → product comparison → purchase → recipe email.

05 / MEASUREMENT PLAN

What we would measure

Product-page conversion, retailer interest, sample requests, bundle mix and repeat purchase.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Brand strategy
  • Packaging
  • Photography
  • Ecommerce
  • Retail deck
  • Content system
Build something like this ↗
/ CASE STUDY 08 / GREECE

CYCLADES / SKINCARE

Nera Skin

MINERAL CARE. CLEARLY EXPLAINED.

A fictional Greek skincare line needs a launch system that balances clinical confidence with tactile island character.

01 / STRATEGIC MOVE

The position

Lead with three skin needs and proof points, keeping the range simple enough for first-time buyers.

02 / CREATIVE SYSTEM

The expression

Mineral textures, close-cropped skin, cobalt accents and a direct information hierarchy.

03 / 360° ACTIVATION

The campaign

Naming, identity, packaging, education content, creator trials, paid social, ecommerce and replenishment email.

04 / CONVERSION JOURNEY

The path

Concern-led creative → routine finder → ingredient proof → starter routine → replenishment.

05 / MEASUREMENT PLAN

What we would measure

Routine-finder completion, starter-set conversion, repeat purchase and creator-assisted revenue.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Naming
  • Identity
  • Packaging
  • Launch content
  • Ecommerce
  • CRM
Build something like this ↗
/ CASE STUDY 09 / GREECE

EPIRUS / ECO TRAVEL

High Path

GO HIGHER. STAY LONGER.

A fictional guided-travel company needs to turn a little-known mountain region into a bookable premium experience.

01 / STRATEGIC MOVE

The position

Build seasonal routes around confidence, local knowledge and small-group access rather than generic adventure.

02 / CREATIVE SYSTEM

The expression

Topographic graphics, documentary photography and itinerary storytelling that removes uncertainty.

03 / 360° ACTIVATION

The campaign

Brand, route films, search content, partner PR, paid social, itinerary pages, lead nurture and referral.

04 / CONVERSION JOURNEY

The path

Story or search → route fit → day-by-day preview → guide call → deposit.

05 / MEASUREMENT PLAN

What we would measure

Itinerary views, guide-call bookings, deposit conversion, shoulder-season demand and referrals.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Experience design
  • Brand system
  • Route films
  • SEO content
  • Booking funnel
  • Partner PR
Build something like this ↗
/ CASE STUDY 10 / DENMARK

COPENHAGEN / CLEAN-ENERGY SAAS

Current North

FROM SIGNAL TO SAVINGS.

A fictional renewable-energy platform needs to win operational buyers who are tired of dashboards without decisions.

01 / STRATEGIC MOVE

The position

Position the product as an action layer for energy teams, with proof organised around time, control and accountability.

02 / CREATIVE SYSTEM

The expression

Technical diagrams, real workflow views and a Nordic editorial system with strong decision-focused copy.

03 / 360° ACTIVATION

The campaign

Category narrative, product marketing, LinkedIn ABM, industry reports, events, demo pages and customer nurture.

04 / CONVERSION JOURNEY

The path

Research report → role page → savings model → tailored demo → pilot plan.

05 / MEASUREMENT PLAN

What we would measure

Target-account engagement, model completion, qualified demos, pilot acceptance and sales-cycle progression.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Category strategy
  • Product story
  • ABM campaign
  • Research report
  • Demo journey
  • Sales enablement
Build something like this ↗
/ CASE STUDY 11 / PORTUGAL

LISBON / CERAMICS

Forma Rua

OBJECTS WITH A STREET ADDRESS.

A fictional contemporary ceramics studio needs to grow ecommerce without losing the scarcity and character of handmade work.

01 / STRATEGIC MOVE

The position

Turn each collection into a place-based story and make limited drops easier to discover, desire and buy.

02 / CREATIVE SYSTEM

The expression

Graphic colour fields, workshop details, numbered pieces and editorial home photography.

03 / 360° ACTIVATION

The campaign

Identity, collection campaigns, artist film, ecommerce drops, design press, paid social and collector email.

04 / CONVERSION JOURNEY

The path

Editorial or social discovery → collection story → drop reminder → purchase → collector preview.

05 / MEASUREMENT PLAN

What we would measure

Drop sign-ups, product-page conversion, sell-through pace, collector repeat rate and press referrals.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Brand identity
  • Collection system
  • Film
  • Ecommerce
  • Press kit
  • Collector CRM
Build something like this ↗
/ CASE STUDY 12 / ESTONIA

TALLINN / FINTECH

Sfera Pay

YOUR MONEY. YOUR SIGNAL.

A fictional finance app needs to make strong privacy controls feel useful, transparent and effortless rather than technical.

01 / STRATEGIC MOVE

The position

Translate privacy architecture into everyday control moments and remove fear from onboarding.

02 / CREATIVE SYSTEM

The expression

A crisp interface-led system using plain-language permissions, motion and transparent status cues.

03 / 360° ACTIVATION

The campaign

Positioning, product narrative, launch film, app-store assets, paid acquisition, onboarding and trust content.

04 / CONVERSION JOURNEY

The path

Problem-led ad → privacy explainer → app install → guided setup → first protected payment.

05 / MEASUREMENT PLAN

What we would measure

Install-to-setup rate, permission completion, first transaction, support demand and retained active users.

Planned success signals only—no fabricated results.

CAMPAIGN DELIVERABLES

  • Positioning
  • Product story
  • Launch film
  • Paid creative
  • Onboarding
  • Trust centre
Build something like this ↗

[ YOUR REAL PROJECT STARTS HERE ]

Bring us the ambition. We will build the system.

Discuss your project ↗